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This material is based upon work supported by the National Science Foundation under Grants No. 1205077 and No. 1700530. Any opinions, findings and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.
This page contains documents and examples for different strategies to recruit and retain students, as well as marketing your program, and other grant related actives.
Social Media Marketing Resource List
List of online resources, including articles, training, how-to guides and more for how to using social media to market your program.
social_media_marketing_resources.pdf
Social Media Strategies
Webinar invite on social media tools and strategic planning.
social_media_strategies_to_growyour_college_program_2015-02-12.pdf
Social Technology-Enabled Technician
At a recent HI-TEC conference, social media guru Gordon Snyder presented this detailed grid that goes through the social media marketing process and lists important tools and skills.
profile_of_social_media_enabled_technician.pdf
Social Media Uses
City College of San Francisco provided these two overviews of how faculty and administrators use social media to engage students and promote its programs.
uses_of_social_media_qa_-_ccsf.pdf
uses_of_social_media_-_ccsf.pdf
Ozarks Technical Community College provided this brief rundown of how the school uses social media.
ozarks_tcc_social_media.pdf
“Tech Camp” brochure
Calhoun Community College in Alabama contacted the Alabama Tourism Department and arranged for them to print and distribute this brochure in all of the state's rest stops. A creative way to get the word out far and wide.
tech_camp_brochure.pdf
Lone Star College in Houston developed a creative way to market its program and engage the community. The school takes a customized trailer to high school football games. Rajiv Malkan and Bruce Caraway gave a presentation on this strategy at a recent CCN meeting. This is their presentation.
outreach_marketing.pdf
Survey for current students in your program. Designed to help identify how students are finding your program and what they like/dislike, to help focus marketing efforts. This survey is created as a template to give you some options and examples of the types of questions you should be asking your existing students.
existing_student_survey.pdf
Example Student Event Flyers
Tutoring Events
programmingbasics_sept2014_2.pdf
subnettingworkshops_sept2014.pdf
groupinlabtutoring.pdf
Career Workshops
linkedinworkshop_sept2014.pdf
septemberworkshops2014.pdf
“Showcasing IT to High School Students” webinar - May 15, 2019
Slides showcasing_it_for_high_school_students_pdf.pdf
“Inclusion Summit” webinars - April 26, 2019
Part 1 – Helping Today’s Students Find Their Place (Pam Silvers)
Slides helping_todays_students_find_their_place_silvers.pdf
Recording https://youtu.be/3ok0jIVZOq8
Pam's promotional materials:
civil_engineering_halfflyer_2018.pdf
it_networking_halfflyer_2018.pdf
it_systemssecurity_halfflyer_2018.pdf
notable_graduates_-_fitzgerald.pdf
notable_graduates-_whittemore.pdf
notable_people-_ride.pdf
notable_stem_people_large_poster-final.pdf
nsf_bookmark_2018.pdf
nsf_computertech_poster.pdf
nsf_engineering_poster.pdf
Part 2 – Teaching Strategy Dos and Don’ts for Increasing Diversity (Colleen Lewis)
Slides 2019-04-26_teaching_strategy_dos_and_don_ts_lewis.pdf
Recording https://youtu.be/0OMJcxGXlec
For those interested in participating in the “Inclusion Summit” longitudinal impact survey, please use the “Action Plan” form below. Identify 1-3 strategies, best practices, and/or tools from the webinars that you’d like to implement at your home school. The CTC will then check in with you in six months and then again in 12 months to see what progress/impact (if any) you’ve made on those.
Action Plan form inclusion_summit_action_plan_form.pdf
Stackable Certificates samples - Fall 2018
For those who be curious about the logistics of stackables, select grant partner colleges of the National CTC have provided details below on how their certificates stack into degrees.
Florida State College at Jacksonville
fscj_stackable_-_computer_it.pdf
fscj_stackable_-_network_systems.pdf
Lansing Community College
lansing_stackable_-_computer_support_specialist.pdf
lansing_stackable_-_computer_support_tech.pdf
lansing_stackable_-_networking_and_security.pdf
Lone Star College
lone_star_stackable_-_computer_networking.pdf
lone_star_stackable_-_computer_programming.pdf
lone_star_stackable_-_network_and_computer_system_admin.pdf
Sinclair Community College
sinclair_stackable_-_computer_it.pdf
Below is a set of slides presented at the July 2018 CCN meeting that covers some of the benefits and challenges of offering stackable certificates.
stackables_overview.pdf
“Diversity Summit” workshop - February 9-10, 2017
Final Report and Executive Summary
diversity_summit_executive_summary.pdf
Agenda
ds_agenda_2_2_17.pdf
Celeste Carter (NSF) welcome video:
https://www.youtube.com/watch?v=85lLEXScQVw
Pam Silvers (AB Tech) icebreaker
2_silvers_icebreaker.pdf
Andres Diaz (Puerto Rico Photonics Institute) presentation
3_diaz_diversity_summit_final_thu_am.pdf
Presentation video:https://www.youtube.com/watch?v=w5hkiAmm1Wc
“The Condition of Latinos in Education”the_condition_of_latinos_in_education.pdf
Serita Acker (Clemson University) presentation
4_acker_texas_presentation_final.pdf
Presentation video:https://www.youtube.com/watch?v=EMqVsIo4WqQ
Pam Silvers (AB Tech) presentation
5_silvers_diversity_presentation_-_february_2017-1.pdf
Presentation video:https://www.youtube.com/watch?v=xJ4xVXGehi8
Mercedes Adams (NetApp) presentation
6_adams_aap_diversitysummit_feb2017.pdf
Presentation video:https://www.youtube.com/watch?v=-Z092ezx2As
Laura Nicholas presentation
7_nicholas_diversity_summit_-_successful_messaging.pdf
Beth Quinn (NCWIT) presentation
8_quinn_ncwit_collins_diversity_summitrev_read-only.pdf
Presentation video: https://www.youtube.com/watch?v=z2PP1jseDTU
Matt Glover (Le-Vel) presentation video: https://www.youtube.com/watch?v=gnOMEgRtP4Q
Panel discussion video: https://www.youtube.com/watch?v=FrWZQHBhJzA
Diversity Summit “fact sheet”
diversity_summit_fact_sheet_final.pdf
March 21, 2017 - quarterly cohort meeting
Minutes diversity_minutes_3.21.17.pdf
Presentation diversity_summit_3_21_17.pdf
Laura Nicholas material nicholas_diversity_summit_followup_web_meeting.pdf
creative_brief_-_messaging_to_women.pdf
June 20, 2017 - quarterly cohort meeting
Minutes diversity_minutes_6_20_17.pdf
Presentation diversity_summit_ppt_6_20_17.pdf
September 22, 2017 - quarterly cohort meeting
Minutes diversity_minutes_9.22.17.pdf
Presentation diversity_summit_9_22_17.pdf
January 10, 2018 - quarterly cohort meeting
Minutes diversity_minutes_1_10_18.pdf
Presentation diversity_summit_1_10_18.pdf
April 6, 2018 - quarterly cohort meeting
Minutes ds_minutes_april_6_2018.pdf
Presentation diversity_summit_4_6_18.pdf
Application (due Dec 9, 2016)
diversity_summit_application_final.pdf
Fact Sheet
diversity_summit_fact_sheet_final.pdf
Cyber Competitions
Creative recruitment and retention activities and ideas.
Submitted by: Doug Spindler
http://mpictcenter.blogspot.com/2013/08/president-barack-obama-recognizes-dvc.html
http://www.uscyberchallenge.org/
http://www.it-adventures.org/iserink/
http://www.nationalccdc.org/
https://csaw.isis.poly.edu/
Micromessaging to Reach and Teach Every Student
Sept 25, 2014 NAPE webinar
313_-_implicit_bias.pdf
314_-_mm_mi_ma.pdf
mm_presentation_for_collin_convergence.pdf
nape_mm_information_sheet_final_5-21-14.pdf
nape_pipeprocess_infographic_fnl.pdf
Plus two other documents from NAPE:
http://www.napequity.org/nape-content/uploads/Root-causes-chart.pdf
http://www.napequity.org/nape-content/uploads/Root-Causes-Document.pdf
CTC Executive Summary White Paper on Recruitment and Retention (revised December 2015)
rnr_ccn_worksheet_rev_dec_2015.pdf
CCN Worksheet (tied to the CTC Executive Summary “White Paper” on Recruitment and Retention)
rnr_exec_summary_rev_dec_2015.pdf
Supporting the Students of the Future
January 2012 article on Diego Navarro's Academy for College Excellence (ACE) program
http://dx.doi.org/10.1080/00091383.2012.636004
Reaching Future Students with STEM Summer Camps
Submitted by: David Keathly (UNT), Elizabeth Halweg (Fox Valley Technical College)
stem_summer_camp_overview.pdf
As an addendum to this, at a recent conference (STEMtech 2015) we learned that one school encourages team-building among STEM camp students om the first day of camp by using the Artemis Spaceship Bridge Simulator game. The game requires everyone to work together to win. It costs only $40.
Learn more here: http://artemis.eochu.com/
One-Stop Shopping Recruitment Event
Collin College hosted a unique recruitment event - promoted, in part, via Twitter - that attempted to answer any possible student question that might come up at the event. On-site enrollments were also encouraged. This is an overview of that event.
one-stop_shopping_recruitment_event.pdf
Counselor's Toolkit
MPICT (another ATE center like the CTC - http://www.mpict.org/) posted to their website a “Counselor's Toolkit.” The purpose of the document is to help students and counselors better understand the IT workplace and raise awareness of that industry. While it was created in California for that market, there are plenty of tools, resources, and strategies that any school could employ.
counselors_toolkit_for_ict_education_pathways.pdf
“Girls Are I.T.” Event
El Centro College (a CCN member school) recently hosted this event for 28 10th-grade female students from a public magnet high school. These students were from the Business and Management campus. The goal was to engage these students in IT and recruit them to El Centro. Among the activities was a “Career Interest Survey” card.“
The students filled out the card as they were riding the bus to El Centro. First, on the front they circled the items they would enjoy doing on the six Section lists. From there, they counted the number of items in each Section and totaled them up on the back of the card. The interests with the most circles were linked to specific IT occupations and helped steer the students to specific hands-on sessions at the “Girls Are I.T.” event.
career_interest_survey_front.pdf
career_interest_survey_back.pdf
El Centro also had each student fill out the survey card below.
girls_are_it_feedback_front.pdf
girls_are_it_feedback_back.pdf
Role Models Matter (Techbridge) toolkit
The online toolkit provided by Techbridge's Role Models Matter initiative can help instructors engage girls and under-served youth in STEM through readings, videos, questions, and more.
Toolkit: http://techbridgegirls.org/rolemodelsmatter/toolkit/
CyberPatriot camps
Sierra College hosted five CyberPatriot camps for high school students in the summer of 2015.
Steve Linthicum's presentation on the CyberPatriot camps and how he grew the event: https://www.youtube.com/watch?v=gt6mzwp9GTs
Google Doc with additional resources related to Sierra College's CyberPatriot camps: tinyurl.com/CP-Sac-Documents
CyberPatriot website: uscyberpatriot.org
“Closing the Deal” presentation notes
Futurist and entrepreneur guru Carolyn Corbin recently provided a short talk on salesmanship and how to sell “intangibles.” These are good strategies to keep in mind when dealing with peers or administrators.
carolyn_corbin_closing_the_deal.pdf
National CTC Info (a.k.a “Get Connected”)
getconnected06.27.2018.pdf
Working Connections
mpict_skinny_std_swc.pdf
innovations_skinny_swc_flyer.pdf
