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recruitment_retention_and_marketing [2019/02/04 12:30]
admin
recruitment_retention_and_marketing [2019/09/04 13:10] (current)
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 ===== Program Marketing ===== ===== Program Marketing =====
- 
-**Convergence Technology Program Tri-Fold** \\ 
-Submitted by: Karl Deitrich, LCC\\ 
-[[lcc-convergence_technology_brochure.docx|]] 
  
 **Social Media Marketing Resource List** \\ **Social Media Marketing Resource List** \\
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 **Social Media Uses** \\ **Social Media Uses** \\
 City College of San Francisco provided these two overviews of how faculty and administrators use social media to engage students and promote its programs.\\ City College of San Francisco provided these two overviews of how faculty and administrators use social media to engage students and promote its programs.\\
-{{:​uses_of_social_media_qa_-_ccsf.pdf|uses_of_social_media_qa_-_ccsf.pdf}} ​ \\+{{:​uses_of_social_media_qa_-_ccsf.pdf|uses_of_social_media_qa_-_ccsf.pdf}} \\
 {{:​uses_of_social_media_-_ccsf.pdf|uses_of_social_media_-_ccsf.pdf}} {{:​uses_of_social_media_-_ccsf.pdf|uses_of_social_media_-_ccsf.pdf}}
  
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 **Tutoring Events** \\ **Tutoring Events** \\
-{{:​programmingbasics_sept2014_2.pdf|programmingbasics_sept2014_2.pdf}} ​ \\ +{{:​programmingbasics_sept2014_2.pdf|programmingbasics_sept2014_2.pdf}} \\ 
-{{:​subnettingworkshops_sept2014.pdf|subnettingworkshops_sept2014.pdf}} ​ \\+{{:​subnettingworkshops_sept2014.pdf|subnettingworkshops_sept2014.pdf}} \\
 {{:​groupinlabtutoring.pdf|groupinlabtutoring.pdf}} {{:​groupinlabtutoring.pdf|groupinlabtutoring.pdf}}
  
 **Career Workshops** \\ **Career Workshops** \\
-{{:​linkedinworkshop_sept2014.pdf|linkedinworkshop_sept2014.pdf}} ​ \\+{{:​linkedinworkshop_sept2014.pdf|linkedinworkshop_sept2014.pdf}} \\
 {{:​septemberworkshops2014.pdf|septemberworkshops2014.pdf}} {{:​septemberworkshops2014.pdf|septemberworkshops2014.pdf}}
  
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 ====== Recruitment and Retention Activities ====== ====== Recruitment and Retention Activities ======
  
-**Stackable Certificates samples - Fall 2018** \\+**"​Showcasing IT to High School Students"​ webinar - May 15, 2019** \\ 
 +Slides {{:​showcasing_it_for_high_school_students_pdf.pdf|showcasing_it_for_high_school_students_pdf.pdf}} 
 + 
 +**"​Inclusion Summit"​ webinars - April 26, 2019** \\ 
 +Part 1 – Helping Today’s Students Find Their Place (Pam Silvers)\\ 
 +Slides {{:​helping_todays_students_find_their_place_silvers.pdf|helping_todays_students_find_their_place_silvers.pdf}} \\ 
 +Recording [[https://​youtu.be/​3ok0jIVZOq8|https://​youtu.be/​3ok0jIVZOq8]]\\ 
 +\\ 
 +Pam's promotional materials:​\\ 
 +{{:​civil_engineering_halfflyer_2018.pdf|civil_engineering_halfflyer_2018.pdf}} \\ 
 +{{:​it_networking_halfflyer_2018.pdf|it_networking_halfflyer_2018.pdf}} \\ 
 +{{:​it_systemssecurity_halfflyer_2018.pdf|it_systemssecurity_halfflyer_2018.pdf}} \\ 
 +{{:​notable_graduates_-_fitzgerald.pdf|notable_graduates_-_fitzgerald.pdf}} \\ 
 +{{:​notable_graduates-_whittemore.pdf|notable_graduates-_whittemore.pdf}} \\ 
 +{{:​notable_people-_ride.pdf|notable_people-_ride.pdf}} \\ 
 +{{:​notable_stem_people_large_poster-final.pdf|notable_stem_people_large_poster-final.pdf}} \\ 
 +{{:​nsf_bookmark_2018.pdf|nsf_bookmark_2018.pdf}} \\ 
 +{{:​nsf_computertech_poster.pdf|nsf_computertech_poster.pdf}} \\ 
 +{{:​nsf_engineering_poster.pdf|nsf_engineering_poster.pdf}} \\ 
 +\\ 
 +Part 2 – Teaching Strategy Dos and Don’ts for Increasing Diversity (Colleen Lewis)\\ 
 +Slides {{:​2019-04-26_teaching_strategy_dos_and_don_ts_lewis.pdf|2019-04-26_teaching_strategy_dos_and_don_ts_lewis.pdf}} \\ 
 +Recording [[https://​youtu.be/​0OMJcxGXlec|https://​youtu.be/​0OMJcxGXlec]]\\ 
 +\\ 
 +For those interested in participating in the “Inclusion Summit” longitudinal impact survey, please use the "​Action Plan" form below. Identify 1-3 strategies, best practices, and/or tools from the webinars that you’d like to implement at your home school. The CTC will then check in with you in six months and then again in 12 months to see what progress/​impact (if any) you’ve made on those.\\ 
 +Action Plan form {{:​inclusion_summit_action_plan_form.pdf|inclusion_summit_action_plan_form.pdf}} \\ 
 +\\ 
 +**Stackable**** Certificates samples - Fall 2018** \\
 For those who be curious about the logistics of stackables, select grant partner colleges of the National CTC have provided details below on how their certificates stack into degrees. For those who be curious about the logistics of stackables, select grant partner colleges of the National CTC have provided details below on how their certificates stack into degrees.
  
 Florida State College at Jacksonville\\ Florida State College at Jacksonville\\
-{{:​fscj_stackable_-_computer_it.pdf|fscj_stackable_-_computer_it.pdf}} ​ \\+{{:​fscj_stackable_-_computer_it.pdf|fscj_stackable_-_computer_it.pdf}} \\
 {{:​fscj_stackable_-_network_systems.pdf|fscj_stackable_-_network_systems.pdf}} {{:​fscj_stackable_-_network_systems.pdf|fscj_stackable_-_network_systems.pdf}}
  
 Lansing Community College\\ Lansing Community College\\
-{{:​lansing_stackable_-_computer_support_specialist.pdf|lansing_stackable_-_computer_support_specialist.pdf}} ​ \\ +{{:​lansing_stackable_-_computer_support_specialist.pdf|lansing_stackable_-_computer_support_specialist.pdf}} \\ 
-{{:​lansing_stackable_-_computer_support_tech.pdf|lansing_stackable_-_computer_support_tech.pdf}} ​ \\+{{:​lansing_stackable_-_computer_support_tech.pdf|lansing_stackable_-_computer_support_tech.pdf}} \\
 {{:​lansing_stackable_-_networking_and_security.pdf|lansing_stackable_-_networking_and_security.pdf}} {{:​lansing_stackable_-_networking_and_security.pdf|lansing_stackable_-_networking_and_security.pdf}}
  
 Lone Star College\\ Lone Star College\\
-{{:​lone_star_stackable_-_computer_networking.pdf |}}\\ +{{:​lone_star_stackable_-_computer_networking.pdf|lone_star_stackable_-_computer_networking.pdf}} \\ 
-{{:​lone_star_stackable_-_computer_programming.pdf |}}\\ +{{:​lone_star_stackable_-_computer_programming.pdf|lone_star_stackable_-_computer_programming.pdf}} \\ 
-{{:​lone_star_stackable_-_network_and_computer_system_admin.pdf |}}+{{:​lone_star_stackable_-_network_and_computer_system_admin.pdf|lone_star_stackable_-_network_and_computer_system_admin.pdf}}
  
 Sinclair Community College\\ Sinclair Community College\\
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 Pam Silvers (AB Tech) icebreaker\\ Pam Silvers (AB Tech) icebreaker\\
-[[2_silvers_icebreaker.pdf|]]+[[:2_silvers_icebreaker.pdf|]]
  
 Andres Diaz (Puerto Rico Photonics Institute) presentation\\ Andres Diaz (Puerto Rico Photonics Institute) presentation\\
-{{:​3_diaz_diversity_summit_final_thu_am.pdf|3_diaz_diversity_summit_final_thu_am.pdf}} ​ \\+{{:​3_diaz_diversity_summit_final_thu_am.pdf|3_diaz_diversity_summit_final_thu_am.pdf}} \\
 Presentation video:​[[https://​www.youtube.com/​watch?​v=w5hkiAmm1Wc|https://​www.youtube.com/​watch?​v=w5hkiAmm1Wc]]\\ Presentation video:​[[https://​www.youtube.com/​watch?​v=w5hkiAmm1Wc|https://​www.youtube.com/​watch?​v=w5hkiAmm1Wc]]\\
-"The Condition of Latinos in Education"​ [[the_condition_of_latinos_in_education.pdf|]]+"The Condition of Latinos in Education"​ [[:the_condition_of_latinos_in_education.pdf|]]
  
 Serita Acker (Clemson University) presentation\\ Serita Acker (Clemson University) presentation\\
-{{:​4_acker_texas_presentation_final.pdf|4_acker_texas_presentation_final.pdf}} ​ \\+{{:​4_acker_texas_presentation_final.pdf|4_acker_texas_presentation_final.pdf}} \\
 Presentation video:​[[https://​www.youtube.com/​watch?​v=EMqVsIo4WqQ|https://​www.youtube.com/​watch?​v=EMqVsIo4WqQ]] Presentation video:​[[https://​www.youtube.com/​watch?​v=EMqVsIo4WqQ|https://​www.youtube.com/​watch?​v=EMqVsIo4WqQ]]
  
 Pam Silvers (AB Tech) presentation\\ Pam Silvers (AB Tech) presentation\\
-[[5_silvers_diversity_presentation_-_february_2017-1.pdf|]] \\+[[:5_silvers_diversity_presentation_-_february_2017-1.pdf|]]\\
 Presentation video:​[[https://​www.youtube.com/​watch?​v=xJ4xVXGehi8|https://​www.youtube.com/​watch?​v=xJ4xVXGehi8]] Presentation video:​[[https://​www.youtube.com/​watch?​v=xJ4xVXGehi8|https://​www.youtube.com/​watch?​v=xJ4xVXGehi8]]
  
 Mercedes Adams (NetApp) presentation\\ Mercedes Adams (NetApp) presentation\\
-[[6_adams_aap_diversitysummit_feb2017.pdf|]] \\+[[:6_adams_aap_diversitysummit_feb2017.pdf|]]\\
 Presentation video:​[[https://​www.youtube.com/​watch?​v=-Z092ezx2As|https://​www.youtube.com/​watch?​v=-Z092ezx2As]] Presentation video:​[[https://​www.youtube.com/​watch?​v=-Z092ezx2As|https://​www.youtube.com/​watch?​v=-Z092ezx2As]]
  
 Laura Nicholas presentation\\ Laura Nicholas presentation\\
-[[7_nicholas_diversity_summit_-_successful_messaging.pdf|]]+[[:7_nicholas_diversity_summit_-_successful_messaging.pdf|]]
  
 Beth Quinn (NCWIT) presentation\\ Beth Quinn (NCWIT) presentation\\
-{{:​8_quinn_ncwit_collins_diversity_summitrev_read-only.pdf|8_quinn_ncwit_collins_diversity_summitrev_read-only.pdf}} ​ \\+{{:​8_quinn_ncwit_collins_diversity_summitrev_read-only.pdf|8_quinn_ncwit_collins_diversity_summitrev_read-only.pdf}} \\
 Presentation video: [[https://​www.youtube.com/​watch?​v=z2PP1jseDTU|https://​www.youtube.com/​watch?​v=z2PP1jseDTU]] Presentation video: [[https://​www.youtube.com/​watch?​v=z2PP1jseDTU|https://​www.youtube.com/​watch?​v=z2PP1jseDTU]]
  
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 Diversity Summit "fact sheet"​\\ Diversity Summit "fact sheet"​\\
-[[diversity_summit_fact_sheet_final.pdf|]]+[[:diversity_summit_fact_sheet_final.pdf|]]
  
 March 21, 2017 - quarterly cohort meeting\\ March 21, 2017 - quarterly cohort meeting\\
-Minutes {{:​diversity_minutes_3.21.17.pdf|diversity_minutes_3.21.17.pdf}} ​ \\ +Minutes {{:​diversity_minutes_3.21.17.pdf|diversity_minutes_3.21.17.pdf}} \\ 
-Presentation {{:​diversity_summit_3_21_17.pdf|diversity_summit_3_21_17.pdf}} ​ \\ +Presentation {{:​diversity_summit_3_21_17.pdf|diversity_summit_3_21_17.pdf}} \\ 
-Laura Nicholas material {{:​nicholas_diversity_summit_followup_web_meeting.pdf|nicholas_diversity_summit_followup_web_meeting.pdf}} ​ \\+Laura Nicholas material {{:​nicholas_diversity_summit_followup_web_meeting.pdf|nicholas_diversity_summit_followup_web_meeting.pdf}} \\
 {{:​creative_brief_-_messaging_to_women.pdf|creative_brief_-_messaging_to_women.pdf}} {{:​creative_brief_-_messaging_to_women.pdf|creative_brief_-_messaging_to_women.pdf}}
  
 June 20, 2017 - quarterly cohort meeting\\ June 20, 2017 - quarterly cohort meeting\\
-Minutes {{:​diversity_minutes_6_20_17.pdf|diversity_minutes_6_20_17.pdf}} ​ \\+Minutes {{:​diversity_minutes_6_20_17.pdf|diversity_minutes_6_20_17.pdf}} \\
 Presentation {{:​diversity_summit_ppt_6_20_17.pdf|diversity_summit_ppt_6_20_17.pdf}} Presentation {{:​diversity_summit_ppt_6_20_17.pdf|diversity_summit_ppt_6_20_17.pdf}}
  
 September 22, 2017 - quarterly cohort meeting\\ September 22, 2017 - quarterly cohort meeting\\
-Minutes {{:​diversity_minutes_9.22.17.pdf|diversity_minutes_9.22.17.pdf}} ​ \\+Minutes {{:​diversity_minutes_9.22.17.pdf|diversity_minutes_9.22.17.pdf}} \\
 Presentation {{:​diversity_summit_9_22_17.pdf|diversity_summit_9_22_17.pdf}} Presentation {{:​diversity_summit_9_22_17.pdf|diversity_summit_9_22_17.pdf}}
  
 January 10, 2018 - quarterly cohort meeting\\ January 10, 2018 - quarterly cohort meeting\\
-Minutes {{:​diversity_minutes_1_10_18.pdf|diversity_minutes_1_10_18.pdf}} ​ \\+Minutes {{:​diversity_minutes_1_10_18.pdf|diversity_minutes_1_10_18.pdf}} \\
 Presentation {{:​diversity_summit_1_10_18.pdf|diversity_summit_1_10_18.pdf}} Presentation {{:​diversity_summit_1_10_18.pdf|diversity_summit_1_10_18.pdf}}
  
 April 6, 2018 - quarterly cohort meeting\\ April 6, 2018 - quarterly cohort meeting\\
-Minutes {{:​ds_minutes_april_6_2018.pdf|ds_minutes_april_6_2018.pdf}} ​ \\+Minutes {{:​ds_minutes_april_6_2018.pdf|ds_minutes_april_6_2018.pdf}} \\
 Presentation {{:​diversity_summit_4_6_18.pdf|diversity_summit_4_6_18.pdf}} Presentation {{:​diversity_summit_4_6_18.pdf|diversity_summit_4_6_18.pdf}}
  
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 **Micromessaging to Reach and Teach Every Student** \\ **Micromessaging to Reach and Teach Every Student** \\
 Sept 25, 2014 NAPE webinar\\ Sept 25, 2014 NAPE webinar\\
-[[313_-_implicit_bias.pdf|]] \\ +[[:313_-_implicit_bias.pdf|]]\\ 
-{{:​314_-_mm_mi_ma.pdf|314_-_mm_mi_ma.pdf}} ​ \\ +{{:​314_-_mm_mi_ma.pdf|314_-_mm_mi_ma.pdf}} \\ 
-{{:​mm_presentation_for_collin_convergence.pdf|mm_presentation_for_collin_convergence.pdf}} ​ \\ +{{:​mm_presentation_for_collin_convergence.pdf|mm_presentation_for_collin_convergence.pdf}} \\ 
-{{:​nape_mm_information_sheet_final_5-21-14.pdf|nape_mm_information_sheet_final_5-21-14.pdf}} ​ \\ +{{:​nape_mm_information_sheet_final_5-21-14.pdf|nape_mm_information_sheet_final_5-21-14.pdf}} \\ 
-{{:​nape_pipeprocess_infographic_fnl.pdf|nape_pipeprocess_infographic_fnl.pdf}} ​ \\+{{:​nape_pipeprocess_infographic_fnl.pdf|nape_pipeprocess_infographic_fnl.pdf}} \\
 Plus two other documents from NAPE:\\ Plus two other documents from NAPE:\\
-[[http://​www.napequity.org/​nape-content/​uploads/​Root-causes-chart.pdf |http://​www.napequity.org/​nape-content/​uploads/​Root-causes-chart.pdf ]]\\+[[http://​www.napequity.org/​nape-content/​uploads/​Root-causes-chart.pdf|http://​www.napequity.org/​nape-content/​uploads/​Root-causes-chart.pdf ]]\\
 [[http://​www.napequity.org/​nape-content/​uploads/​Root-Causes-Document.pdf|http://​www.napequity.org/​nape-content/​uploads/​Root-Causes-Document.pdf]] [[http://​www.napequity.org/​nape-content/​uploads/​Root-Causes-Document.pdf|http://​www.napequity.org/​nape-content/​uploads/​Root-Causes-Document.pdf]]
  
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 **CTC Executive Summary White Paper on Recruitment and Retention (revised December 2015)** \\ **CTC Executive Summary White Paper on Recruitment and Retention (revised December 2015)** \\
-[[rnr_exec_summary_rev_dec_2015.pdf|]]+[[:rnr_exec_summary_rev_dec_2015.pdf|]]
  
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 **Reaching Future Students with STEM Summer Camps** \\ **Reaching Future Students with STEM Summer Camps** \\
 Submitted by: David Keathly (UNT), Elizabeth Halweg (Fox Valley Technical College)\\ Submitted by: David Keathly (UNT), Elizabeth Halweg (Fox Valley Technical College)\\
-[[stem_summer_camp_overview.pdf|]]+[[:stem_summer_camp_overview.pdf|]]
  
 As an addendum to this, at a recent conference (STEMtech 2015) we learned that one school encourages team-building among STEM camp students om the first day of camp by using the **Artemis Spaceship Bridge Simulator game**. The game requires everyone to work together to win. It costs only $40.\\ As an addendum to this, at a recent conference (STEMtech 2015) we learned that one school encourages team-building among STEM camp students om the first day of camp by using the **Artemis Spaceship Bridge Simulator game**. The game requires everyone to work together to win. It costs only $40.\\
-Learn more here: [[http://​artemis.eochu.com/​ |http://​artemis.eochu.com/​ ]]+Learn more here: [[http://​artemis.eochu.com/​|http://​artemis.eochu.com/​ ]]
  
 ---- ----
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 **One-Stop Shopping Recruitment Event** \\ **One-Stop Shopping Recruitment Event** \\
 Collin College hosted a unique recruitment event - promoted, in part, via Twitter - that attempted to answer any possible student question that might come up at the event. On-site enrollments were also encouraged. This is an overview of that event.\\ Collin College hosted a unique recruitment event - promoted, in part, via Twitter - that attempted to answer any possible student question that might come up at the event. On-site enrollments were also encouraged. This is an overview of that event.\\
-[[one-stop_shopping_recruitment_event.pdf|]]+[[:one-stop_shopping_recruitment_event.pdf|]]
  
 ---- ----
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 **Counselor'​s Toolkit** \\ **Counselor'​s Toolkit** \\
 MPICT (another ATE center like the CTC - [[http://​www.mpict.org/​|http://​www.mpict.org/​]]) posted to their website a "​Counselor'​s Toolkit."​ The purpose of the document is to help students and counselors better understand the IT workplace and raise awareness of that industry. While it was created in California for that market, there are plenty of tools, resources, and strategies that any school could employ.\\ MPICT (another ATE center like the CTC - [[http://​www.mpict.org/​|http://​www.mpict.org/​]]) posted to their website a "​Counselor'​s Toolkit."​ The purpose of the document is to help students and counselors better understand the IT workplace and raise awareness of that industry. While it was created in California for that market, there are plenty of tools, resources, and strategies that any school could employ.\\
-[[counselors_toolkit_for_ict_education_pathways.pdf|]]+[[:counselors_toolkit_for_ict_education_pathways.pdf|]]
  
 ---- ----
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 The students filled out the card as they were riding the bus to El Centro. First, on the front they circled the items they would enjoy doing on the six Section lists. From there, they counted the number of items in each Section and totaled them up on the back of the card. The interests with the most circles were linked to specific IT occupations and helped steer the students to specific hands-on sessions at the "Girls Are I.T." event.\\ The students filled out the card as they were riding the bus to El Centro. First, on the front they circled the items they would enjoy doing on the six Section lists. From there, they counted the number of items in each Section and totaled them up on the back of the card. The interests with the most circles were linked to specific IT occupations and helped steer the students to specific hands-on sessions at the "Girls Are I.T." event.\\
-{{:​career_interest_survey_front.pdf|career_interest_survey_front.pdf}} ​ \\+{{:​career_interest_survey_front.pdf|career_interest_survey_front.pdf}} \\
 {{:​career_interest_survey_back.pdf|career_interest_survey_back.pdf}} {{:​career_interest_survey_back.pdf|career_interest_survey_back.pdf}}
  
 El Centro also had each student fill out the survey card below.\\ El Centro also had each student fill out the survey card below.\\
-{{:​girls_are_it_feedback_front.pdf|girls_are_it_feedback_front.pdf}} ​ \\+{{:​girls_are_it_feedback_front.pdf|girls_are_it_feedback_front.pdf}} \\
 {{:​girls_are_it_feedback_back.pdf|girls_are_it_feedback_back.pdf}} {{:​girls_are_it_feedback_back.pdf|girls_are_it_feedback_back.pdf}}
  
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 Futurist and entrepreneur guru Carolyn Corbin recently provided a short talk on salesmanship and how to sell "​intangibles."​ These are good strategies to keep in mind when dealing with peers or administrators.\\ Futurist and entrepreneur guru Carolyn Corbin recently provided a short talk on salesmanship and how to sell "​intangibles."​ These are good strategies to keep in mind when dealing with peers or administrators.\\
-[[carolyn_corbin_closing_the_deal.pdf|]]+[[:carolyn_corbin_closing_the_deal.pdf|]]
  
 ---- ----
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 **Working Connections** \\ **Working Connections** \\
-{{:​mpict_skinny_std_swc.pdf|mpict_skinny_std_swc.pdf}} ​ \\+{{:​mpict_skinny_std_swc.pdf|mpict_skinny_std_swc.pdf}} \\
 {{:​innovations_skinny_swc_flyer.pdf|innovations_skinny_swc_flyer.pdf}} {{:​innovations_skinny_swc_flyer.pdf|innovations_skinny_swc_flyer.pdf}}
  
  
recruitment_retention_and_marketing.1549301408.txt.gz · Last modified: 2019/02/04 12:30 by admin