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www.nsf.gov

This material is based upon work supported by the National Science Foundation under Grants No. 1205077 and No. 1700530. Any opinions, findings and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.

recruitment_retention_and_marketing

Recruitment, Retention, and Marketing Strategies, Documents and Examples

This page contains documents and examples for different strategies to recruit and retain students, as well as marketing your program, and other grant related actives.


Program Marketing

Convergence Technology Program Tri-Fold
Submitted by: Karl Deitrich, LCC
lcc-convergence_technology_brochure.docx

Social Media Marketing Resource List
List of online resources, including articles, training, how-to guides and more for how to using social media to market your program.
social_media_marketing_resources.pdf

Social Media Strategies
Webinar invite on social media tools and strategic planning.
social_media_strategies_to_growyour_college_program_2015-02-12.pdf

Social Technology-Enabled Technician
At a recent HI-TEC conference, social media guru Gordon Snyder presented this detailed grid that goes through the social media marketing process and lists important tools and skills.
profile_of_social_media_enabled_technician.pdf

Social Media Uses
City College of San Francisco provided these two overviews of how faculty and administrators use social media to engage students and promote its programs.
uses_of_social_media_qa_-_ccsf.pdf
uses_of_social_media_-_ccsf.pdf

Ozarks Technical Community College provided this brief rundown of how the school uses social media.
ozarks_tcc_social_media.pdf

“Tech Camp” brochure
Calhoun Community College in Alabama contacted the Alabama Tourism Department and arranged for them to print and distribute this brochure in all of the state's rest stops. A creative way to get the word out far and wide.
tech_camp_brochure.pdf


Outreach Marketing

Lone Star College in Houston developed a creative way to market its program and engage the community. The school takes a customized trailer to high school football games. Rajiv Malkan and Bruce Caraway gave a presentation on this strategy at a recent CCN meeting. This is their presentation.
outreach_marketing.pdf


Student Survey

Survey for current students in your program. Designed to help identify how students are finding your program and what they like/dislike, to help focus marketing efforts. This survey is created as a template to give you some options and examples of the types of questions you should be asking your existing students.
existing_student_survey.pdf


Event Marketing

Recruitment and Retention Activities

“Showcasing IT to High School Students” webinar - May 15, 2019
Slides showcasing_it_for_high_school_students_pdf.pdf

“Inclusion Summit” webinars - April 26, 2019
Part 1 – Helping Today’s Students Find Their Place (Pam Silvers)
Slides helping_todays_students_find_their_place_silvers.pdf
Recording https://youtu.be/3ok0jIVZOq8

Pam's promotional materials:
civil_engineering_halfflyer_2018.pdf
it_networking_halfflyer_2018.pdf
it_systemssecurity_halfflyer_2018.pdf
notable_graduates_-_fitzgerald.pdf
notable_graduates-_whittemore.pdf
notable_people-_ride.pdf
notable_stem_people_large_poster-final.pdf
nsf_bookmark_2018.pdf
nsf_computertech_poster.pdf
nsf_engineering_poster.pdf

Part 2 – Teaching Strategy Dos and Don’ts for Increasing Diversity (Colleen Lewis)
Slides 2019-04-26_teaching_strategy_dos_and_don_ts_lewis.pdf
Recording https://youtu.be/0OMJcxGXlec

For those interested in participating in the “Inclusion Summit” longitudinal impact survey, please use the “Action Plan” form below. Identify 1-3 strategies, best practices, and/or tools from the webinars that you’d like to implement at your home school. The CTC will then check in with you in six months and then again in 12 months to see what progress/impact (if any) you’ve made on those.
Action Plan form inclusion_summit_action_plan_form.pdf

Stackable Certificates samples - Fall 2018
For those who be curious about the logistics of stackables, select grant partner colleges of the National CTC have provided details below on how their certificates stack into degrees.

Florida State College at Jacksonville
fscj_stackable_-_computer_it.pdf
fscj_stackable_-_network_systems.pdf

Lansing Community College
lansing_stackable_-_computer_support_specialist.pdf
lansing_stackable_-_computer_support_tech.pdf
lansing_stackable_-_networking_and_security.pdf

Lone Star College
lone_star_stackable_-_computer_networking.pdf
lone_star_stackable_-_computer_programming.pdf
lone_star_stackable_-_network_and_computer_system_admin.pdf

Sinclair Community College
sinclair_stackable_-_computer_it.pdf

Below is a set of slides presented at the July 2018 CCN meeting that covers some of the benefits and challenges of offering stackable certificates.
stackables_overview.pdf

“Diversity Summit” workshop - February 9-10, 2017

Agenda
ds_agenda_2_2_17.pdf

Celeste Carter (NSF) welcome video:
https://www.youtube.com/watch?v=85lLEXScQVw

Pam Silvers (AB Tech) icebreaker
2_silvers_icebreaker.pdf

Andres Diaz (Puerto Rico Photonics Institute) presentation
3_diaz_diversity_summit_final_thu_am.pdf
Presentation video:https://www.youtube.com/watch?v=w5hkiAmm1Wc
“The Condition of Latinos in Education” the_condition_of_latinos_in_education.pdf

Serita Acker (Clemson University) presentation
4_acker_texas_presentation_final.pdf
Presentation video:https://www.youtube.com/watch?v=EMqVsIo4WqQ

Pam Silvers (AB Tech) presentation
5_silvers_diversity_presentation_-_february_2017-1.pdf
Presentation video:https://www.youtube.com/watch?v=xJ4xVXGehi8

Mercedes Adams (NetApp) presentation
6_adams_aap_diversitysummit_feb2017.pdf
Presentation video:https://www.youtube.com/watch?v=-Z092ezx2As

Laura Nicholas presentation
7_nicholas_diversity_summit_-_successful_messaging.pdf

Beth Quinn (NCWIT) presentation
8_quinn_ncwit_collins_diversity_summitrev_read-only.pdf
Presentation video: https://www.youtube.com/watch?v=z2PP1jseDTU

Matt Glover (Le-Vel) presentation video: https://www.youtube.com/watch?v=gnOMEgRtP4Q

Panel discussion video: https://www.youtube.com/watch?v=FrWZQHBhJzA

Diversity Summit “fact sheet”
diversity_summit_fact_sheet_final.pdf

March 21, 2017 - quarterly cohort meeting
Minutes diversity_minutes_3.21.17.pdf
Presentation diversity_summit_3_21_17.pdf
Laura Nicholas material nicholas_diversity_summit_followup_web_meeting.pdf
creative_brief_-_messaging_to_women.pdf

June 20, 2017 - quarterly cohort meeting
Minutes diversity_minutes_6_20_17.pdf
Presentation diversity_summit_ppt_6_20_17.pdf

September 22, 2017 - quarterly cohort meeting
Minutes diversity_minutes_9.22.17.pdf
Presentation diversity_summit_9_22_17.pdf

January 10, 2018 - quarterly cohort meeting
Minutes diversity_minutes_1_10_18.pdf
Presentation diversity_summit_1_10_18.pdf

April 6, 2018 - quarterly cohort meeting
Minutes ds_minutes_april_6_2018.pdf
Presentation diversity_summit_4_6_18.pdf

Application (due Dec 9, 2016)
diversity_summit_application_final.pdf

Fact Sheet
diversity_summit_fact_sheet_final.pdf


Cyber Competitions

Creative recruitment and retention activities and ideas.
Submitted by: Doug Spindler
http://mpictcenter.blogspot.com/2013/08/president-barack-obama-recognizes-dvc.html
http://www.uscyberchallenge.org/
http://www.it-adventures.org/iserink/
http://www.nationalccdc.org/
https://csaw.isis.poly.edu/


Micromessaging to Reach and Teach Every Student
Sept 25, 2014 NAPE webinar
313_-_implicit_bias.pdf
314_-_mm_mi_ma.pdf
mm_presentation_for_collin_convergence.pdf
nape_mm_information_sheet_final_5-21-14.pdf
nape_pipeprocess_infographic_fnl.pdf
Plus two other documents from NAPE:
http://www.napequity.org/nape-content/uploads/Root-causes-chart.pdf
http://www.napequity.org/nape-content/uploads/Root-Causes-Document.pdf


CTC Executive Summary White Paper on Recruitment and Retention (revised December 2015)
rnr_exec_summary_rev_dec_2015.pdf


CCN Worksheet (tied to the CTC Executive Summary “White Paper” on Recruitment and Retention)
rnr_exec_summary_rev_dec_2015.pdf


Supporting the Students of the Future
January 2012 article on Diego Navarro's Academy for College Excellence (ACE) program
http://dx.doi.org/10.1080/00091383.2012.636004


Reaching Future Students with STEM Summer Camps
Submitted by: David Keathly (UNT), Elizabeth Halweg (Fox Valley Technical College)
stem_summer_camp_overview.pdf

As an addendum to this, at a recent conference (STEMtech 2015) we learned that one school encourages team-building among STEM camp students om the first day of camp by using the Artemis Spaceship Bridge Simulator game. The game requires everyone to work together to win. It costs only $40.
Learn more here: http://artemis.eochu.com/


One-Stop Shopping Recruitment Event
Collin College hosted a unique recruitment event - promoted, in part, via Twitter - that attempted to answer any possible student question that might come up at the event. On-site enrollments were also encouraged. This is an overview of that event.
one-stop_shopping_recruitment_event.pdf


Counselor's Toolkit
MPICT (another ATE center like the CTC - http://www.mpict.org/) posted to their website a “Counselor's Toolkit.” The purpose of the document is to help students and counselors better understand the IT workplace and raise awareness of that industry. While it was created in California for that market, there are plenty of tools, resources, and strategies that any school could employ.
counselors_toolkit_for_ict_education_pathways.pdf


“Girls Are I.T.” Event
El Centro College (a CCN member school) recently hosted this event for 28 10th-grade female students from a public magnet high school. These students were from the Business and Management campus. The goal was to engage these students in IT and recruit them to El Centro. Among the activities was a “Career Interest Survey” card.“

The students filled out the card as they were riding the bus to El Centro. First, on the front they circled the items they would enjoy doing on the six Section lists. From there, they counted the number of items in each Section and totaled them up on the back of the card. The interests with the most circles were linked to specific IT occupations and helped steer the students to specific hands-on sessions at the “Girls Are I.T.” event.
career_interest_survey_front.pdf
career_interest_survey_back.pdf

El Centro also had each student fill out the survey card below.
girls_are_it_feedback_front.pdf
girls_are_it_feedback_back.pdf


Role Models Matter (Techbridge) toolkit
The online toolkit provided by Techbridge's Role Models Matter initiative can help instructors engage girls and under-served youth in STEM through readings, videos, questions, and more.
Toolkit: http://techbridgegirls.org/rolemodelsmatter/toolkit/


CyberPatriot camps
Sierra College hosted five CyberPatriot camps for high school students in the summer of 2015.
Steve Linthicum's presentation on the CyberPatriot camps and how he grew the event: https://www.youtube.com/watch?v=gt6mzwp9GTs
Google Doc with additional resources related to Sierra College's CyberPatriot camps: tinyurl.com/CP-Sac-Documents
CyberPatriot website: uscyberpatriot.org


Sales Tools

“Closing the Deal” presentation notes

Futurist and entrepreneur guru Carolyn Corbin recently provided a short talk on salesmanship and how to sell “intangibles.” These are good strategies to keep in mind when dealing with peers or administrators.
carolyn_corbin_closing_the_deal.pdf


Grant-Related Activities

National CTC Info (a.k.a “Get Connected”)
getconnected06.27.2018.pdf

Working Connections
mpict_skinny_std_swc.pdf
innovations_skinny_swc_flyer.pdf

recruitment_retention_and_marketing.txt · Last modified: 2019/05/31 10:17 by admin